About Overcast

Overcast Studio was created not by fashion insiders, but by people moved by the quiet beauty of retro urban life.

Born outside traditional style circles, the brand reimagines the mood of classic Hong Kong and New York cinema — the grainy neon nights, the soft melancholy, the effortless cool that defined entire eras. We build clothing the way one paints a moodboard: assembling moments, emotions, and memories into a world we want to live in.

To us, creating a fashion brand is an act of defining life itself. Every piece carries a sense of poetry and understated elegance — a reminder that style is not just worn, but felt.